Travel Recipes
Customer: Ngoro Ngoro Treks
Country: Kenya
Scenario: Travel Product Distribution Ngoro Ngoro Treks is a small travel agency in Kenya with a good business relationship with multiple balloon safari operators around the Ngoro Ngoro Crater.

NNT would like to distribute its Balloon Safaris as an add-on to all travelers visiting Kenya or Tanzania. The owners decide to contact Indigo Treks to find a solution that meets their low monthly budgets, as well as delivers new customers (1-hour balloon ride with champagne breakfast is $500/person )
Target Business Metrics:
  • Daily Looks = 200 - 1000
  • Daily Books = 2 - 10 safaris
  • Technology Budget (Planned)
    - Initial Setup = $5,000
    - Monthly = $300
Software and Services:
  • Zeus Travel Office
    - Agency subscription
  • Add-ons
    - Custom Supplier Connector
For more information, please visit:
www.IndigoTreks.com/recipes
or contact us at:
sales@IndigoTreks.com
How to distribute your travel product to the World
"One of the key parameters of defining our own success is the success of our participating customers. We want to make the Zeus Travel Network the principle distribution channel for all our supplier partners"
- Nitin Agarwal, Chief Architect, Indigo Treks {Travel Software}
Ngoro Ngoro Treks (NNT) is a small agency with good relationships with local balloon safari operators. The products are well-liked by visiting tourists. Most business is transacted as walk-in customers. Sales could be significantly higher if they could access a larger base of potential customers and position their product effectively.

An business associate of NNT was using Zeus Travel Office in the USA. The agency had a steady sales of tickets to Kenya & Tanzania. NNT believed that they would be able to sell a lot more safaris if they could cross-sell it as an add-on to travelers to the region. Converting this business belief into a sales reality would require access to a cost effective channel.

The Zeus Travel Platform has a good supplier & distribution architecture to support a cost effective sales channel for add-ons. The problem for NNT was that their product was not available as a regular add-on. But if they could get it on the Zeus Travel Network, their sales plan could fall into place ...